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Home E News E Community E The market has changed and Emicol is prepared to serve it

The market has changed and Emicol is prepared to serve it

17/05/2021
Reading Time: 2 minutes

A good number of companies, whether small, medium or large, prepare their budgets in the last quarter of the previous year and take advantage of the first days of January to "refresh" the assumptions and values ​​considered previously.

For 2021, it is important to consider that:

  • The virus will remain with us for a long time, even with the mass vaccination of the population.
  • There are still doubts about the real effectiveness of vaccines and how long it will maintain its effectiveness. Additional research is needed to better understand these aspects.
  • There are also doubts about the effects of virus mutations regarding the seriousness of the health of those infected and the effectiveness of vaccines.
  • Despite all the doubts, the pros outweigh the cons with regards to vaccines. Convincing the populations of countries will be a great challenge. It was quoted in the media that 40% of British and Americans responded to a survey saying that they do not intend to take the vaccine.

It is worth noting that Emicol employees receive full protection following the guidelines of the health authorities, from transport, including care within the company's premises and general guidelines for behavior in the most diverse situations. These measures have enabled a normal course of activities.

The above conditions reflect changes in consumer habits that alter the demand for products and services in the market. Some products and services are more demanded by the population while others suffer a decline.

Emicol has been receiving a growing demand for some products, both for the supply of appliance manufacturers and for distributors of components for the Aftermarket.

Aware of its responsibility in this context, Emicol prepared itself to meet the growing demand for some products, which also enabled the development of new solutions for the market, always considering the most modern in terms of materials, design and production processes .

New investments in production capacity and product launches for the plant in Itu (SP) were implemented to support the recently revised business plan in light of the market changes described above.

According to a survey by Abinee, the Brazilian Electrical and Electronics Industry Association, sector businessmen are optimistic and forecast sales growth in 2021 compared to the previous period.

As informed by the Business Development Director, Feres Macul Neto, Emicol is prepared to meet the recent increase in demand for its products and services, whether for the New Appliances market or for the replacement market.

“We face the challenges of 2020 in a positive way, thanks to Emicol employees, who have the DNA and values ​​that guided the team's activities, despite the difficulties in acquiring raw materials, especially in the last quarter of the year. This performance is only possible with commitment, technology and customer focus", said Feres Macul Neto.

Agility, flexibility, technology and passion for what we do are the ingredients that will guarantee a promising future for Emicol, in times of crisis or bonanza.

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